The
Lighthouse Press, Inc. and Our Six Degrees of
Separation Experiment
From October through December of 2006, we tested
the Six Degrees of
Separation Hypothesis. You
are invited to read about the terminated
experiment belowWhat
Was The Experiment About?
We attempted to validate
the Six Degrees of
Separation hypothesis that
any two people on the planet are connected
through a chain of intermediaries numbering no
more than five acquaintances.
To
do this we e-mailed individuals in the electronic
address book of one of our authors, DL Tolleson.
We asked these individuals to forward our e-mail
to people with whom they were acquainted and who
they thought were likely to personally know any
of the target people identified in our e-mail.
The friends/acquaintances receiving those
forwarded e-mail messages were to do the same,
and so on, until the message was delivered to the
target people. (Read more about the Six
Degrees of Separation Hypothesis
in the Wikipedia
Encyclopedia link situated to your right on this
page.)
Succesful
chains of acquaintances numbering five to nine
intermediaries were to receive free copies of
Tolleson's novel, The Gray
Stopgap and Stuart Tower's The
Wayfarers.
Why
Did The Lighthouse Press, Inc. Do This?
Once upon a time The
Lighthouse Press, Inc. was new to publishing.
That, coupled with our desire to publish The
Gray Stopgap, contributed
to a naive publishing agreement. Author DL
Tolleson wanted readers who liked the novel to
promote it by word of mouth, and so we published
it without so much as a whimper of promotion or
advertising. That's right, we stuck it on the
website and that was about it. (Naive debut
authors and new, small press publishers can do
suicidal things like that.)
Despite
our marketing misgivings, the novel garnered
three Barnes & Nobel staff recommendations
(not just ONE
or TWO,
but THREE).
And while we still have occasional nibbles from
Hollywood, The Gray Stopgap
is an unusual novel that's never received the
circulation or attention that it should.
And
that is the context in which arose a conversation
that gave birth to our experiment.
In
a casual e-mail between our Publisher and
Tolleson, the two men were discussing the
legitimacy of the Six
Degrees of Separation hypothesis.
In closing, our publisher scoffed at the
hypothesis that alledged any two people were
linked through a chain of five acquaintances.
"If
that were the case," our publisher wrote to
Tolleson, "your book and name should be
household words by now. Not even Stuart (Tower)
can claim that, and Spielberg even endorses his
novel! Besides, the theory was devised by a WRITER,
failed confirmation by mathematicians and was
debunked after each of the two experiments trying
to validate it."
To
which Tolleson wrote back: "It wasn't
debunked, it was nitpicked to death. And as for
being a 'household name,' statistically speaking
we're all only five people away from anybody on
the planet!"
And
thus the experiment.
Who
Were The Target People?
There were five target
people originally listed only in the e-mail we
initially sent. These target people were:
Matt
Damon
He has acted in roughly 40 movies, produced 12
(some with his friend Affleck) and has two
writing credits. Unless you've lived under a
rock, you've seen this guy. We liked him and his
work.
Leslee
Dart
Similar to the movie Jerry
Maguire, Ms. Dart started
the Dart Group three weeks after being dumped by
Pat Kingsley from the Hollywood super PR firm
PMK/HBH. Within a year she formed alliances with
studio expert Amanda Lundberg, Miramax Oscar
winner Cynthia Swartz, and PMK's Robert Garlock.
This partnership attracted a client list that
included some of New York's biggest movie
institutions: Martin Scorsese, Woody Allen,
Jonathan Demme, Mike Nichols, Sydney Pollack, Wes
Anderson, Scott Rudin, Meryl Streep, and Ron
Howard. We were impressed and liked Leslee Dart.
Sessalee
Hensley
Lead fiction buyer for Barnes & Noble (out of
New York). Reportedly, Hensley decides the fates
of many books through promotion and advertising.
Hensley's word allegedly carries the kind of
weight that can alter the course of obscurity.
Sara Nelson, the editor-in-chief of Publishers
Weekly described Hensley
as, "being right up there with Oprah."
Berry
Kaye
A "power broker" who parlayed his
insurance/estate planning business into a billion
dollar empire and is now retired in Boca Raton.
He is involved in myriad projects and reportedly
has far reaching influences in the business world
at large.
J.J.
Abrams (sometimes credited as Jeffrey Abrams)
Producer, Writer, Director, Composer. One of the
executive producers of the TV series, "Six
Degrees", as well as executive producer of
the TV series Lost
and Alias
among others. After reportedly shutting down the
original production of Mission
Impossible III Tom Cruise
later brought in Abrams who
helped re-write, produce and direct the movie.
Given the name of our experiment, Abrams
connection to the show Six
Degrees seemed kind of
appropriate.
Experiment
Results
Our server logs indicated light interest even
though we received confirmation that the messages
were forwarded in large numbers. At one point
during the experiment we suffered an unrelated
server issue and were intermittently on-line
during a four-day period while losing 8 days of
traffic reports.
However,
no chain of intermediaries linked our author to a
target person and we were unable to validate the Six
Degrees of Separation Hypothesis.
To
the hundreds, possibly thousands, who
participated in our experiment we express our
gratitude.
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