Author
Mary Thompson

Genre
Non Fiction-Communication

Format
Trade Paper

Dimensions In Inches
0.83 x 8.24 x 5.28

Page Count
372

ISBN-10 (Revised 2nd Ed.)
1932211101

ISBN-13 (Revised 2nd Ed.)
978-1932211108

Retail Price
$15.95

Synopsis
Stripping away the nuances in which the messages of our language are wrapped, B.S. Detecting examines the impact of words constituting the medium of communication. This is a study addressing more than just the dictionary definitions of words, but rather the effect of their allusions and flavoring.

Using scholarly studies, Mary Thompson demonstrates the techniques employed by master word spinners in advertising, politics and public relations.

The result is a "nuts and bolts" guide to understanding how words lead or mislead, comfort or intimidate, connect or alienate, heal or hurt and convey meaning that we often experience without even realizing.

Offered Online
AMAZON.COM
BARNES&NOBLE.COM

About The Author
MARY THOMPSON